About General Trading (Asia)
General Trading (Asia) Limited — GTA — is a subsidiary of the Hatex Testrut Heitech Group in Germany. We design, develop, manufacture and trade housewares: kitchenware, small appliances, bathroom accessories, garden furniture and other home essentials.
What does GTA do?
GTA is the group's Asian export operation. European retailers and importers buy from us in carton quantities, ex works Ningbo, China, against a quotation — there is no online checkout and no retail sale.
Our range covers six own brands and more than 3,000 SKUs. This pop-up site shows the current new-in selection with wholesale FOB pricing per piece; the full range is quoted on request.
How big is the operation?
- 3,000+ SKUs
- across kitchenware, storage, drinkware, tableware, bathroom, outdoor, small appliances and promotional display
- 100+ partner factories
- strategic manufacturing partnerships, which is what makes the supply chain flexible enough for both OEM and OBM work
- 6 warehouses
- Germany, the United States, Mexico, Australia, Indonesia and China
- 100+ new products every month
- more than 60% of the range changes continuously, driven by a standing R&D calendar
How are new products developed?
Development runs on a fixed annual cycle rather than ad-hoc requests, which is why the assortment refreshes as fast as it does:
- Annual project plan and R&D calendar
- Product selection and design
- Pricing and product card
- PO issued with MOQ and ETD
- Sales flyer and samples
- Shipment to customer
Who is behind GTA?
The Hatex Testrut Heitech Group is a German distributor and manufacturer of indoor and outdoor products. GTA operates as the group's Asian sourcing, development and export arm, which means a European buyer gets German product management with factory-direct pricing out of China.
The relationship is published by the group itself: Testrut (DE) GmbH — an international trading house based in Tönisvorst with more than 85 years of history as a non-food specialist — lists General Trading (Asia) Ltd. in Ningbo as its Asian showroom.
Source: Testrut (DE) GmbH — company
Where are we?
General Trading (Asia) Limited · New Materials Innovation Centre East 22, 3rd Floor, Hi-Tech Zone, Ningbo City, Zhejiang Province, China.
Goods ship FOB Ningbo. Written enquiries: inquiry@gta-housewares.com.